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AI10 February 20264 min read

Why Most AI Projects Fail Before They Start

Peter Watson
Peter WatsonWatson/McKenny

Most companies don’t have an AI problem. They have a clarity problem.

They hire consultants who build decks. They run pilots that never ship. They spend six months “exploring” tools that were obsolete before the SOW was signed.

The pattern is always the same: too much strategy, not enough execution. Too many stakeholders, not enough ownership. Too much focus on the technology, not enough on the outcome.

AI works when you start with the constraint. What’s the bottleneck? What’s the thing that’s burning time, losing money, or blocking growth? Start there. Build something small. Ship it. Measure it. Then compound.

We’ve embedded AI into operations across legal, pharma, marketing, and professional services. The wins always come from the same place: a clear problem, a fast build, and a team that’s willing to change how they work.

If your AI project is stuck in planning, it’s not an AI project. It’s a meeting.